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Differentiation
In the preppy lifestyle apparel space, Vineyard Vines and J.Crew both rely heavily on social media, but they use it…
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What Orkut Got Right (and Wrong): Lessons for Today’s Social Media Marketers
What Orkut Got Right (and Wrong): Lessons for Today’s Social Media Marketers Looking back at Google’s…
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Weixin, a Social Media Marketing Case
Weixin, known internationally as WeChat, is a great example of how a simple idea can scale…
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Case Study Breast Cancer Meme
Breast cancer awareness shows up in a lot of different ways online, but one of the…
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Hello World!
Welcome to WordPress! This is your first post. Edit or delete it to take the first…
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How Warby Parker Disrupted the Eyewear Industry with Social Media and Purpose
In 2010, with just $2,500 dollar investment, four classmates Neil Blumenthal, Andrew Hunt, David Gilboa, and…